In addition to providing a good or service, restaurants and retailers also have to consider how to keep customers informed, connected, engaged and entertained in the digital age.
The mobile device is now an essential part of the customer’s shopping and dining journey – even once a consumer arrives on site. Proximity technologies provide an opportunity to engage with customers via their smartphone. Merchants are adopting in-store mobile devices to enhance the shopping experience and communicate with shoppers. For example, in-store devices now automatically ring up customers, track real-time shopping behaviors and send tailored offers to customers.
From arranging food delivery to improving staff productivity to food safety and marketing assistance, restaurants are finding that mobile applications can help them do more business more effectively. With so many apps at the center of what’s hot in the restaurant business, you can bet that a reliable Internet connection is critical. Here are just a few examples:
Retailers are also adopting social selling solutions. For example, Facebook, Twitter and Pinterest all released “buy” buttons in 2015. As consumers continue to use social networks to discover and talk about products, retailers will need to invest in social media initiatives.
To stay competitive, restaurants and retailers require:
Investing in the right technology solutions helps differentiate your business and keep a lid on costs. FairPoint delivers business technology solutions through our advanced, reliable network. Whether you have one location or one hundred, FairPoint can help create the solutions to create an excellent customer experience all around.
Whether you’re a sole entrepreneur or employ thousands of people, FairPoint’s business technology solutions will help your business succeed. Our services include: