Running a business today is simply not the same as it was a couple decades ago. And thanks to a constantly evolving digital environment, small businesses have to work especially hard to reach–and hold onto-their customers.
When it comes to truly connecting with buyers via social media, the competition is fierce, with most small businesses vying for top-of-mind recognition.
In an effort to stand out from the crowd, small business owners must understand that the key to social media marketing is to not look at it as a chore. Rather, social media should be incorporated as one more part of an overall marketing strategy, with a goal of staying in touch with customers in a relevant space where they are most active.
In our first installment of our social media series we will cover:
Please complete the short form on the right for your copy of this new eBook. You can also visit the FairPoint Communications website to learn more about our business technology solutions.